The Future Of Digitalization Using Augmented And Virtual Reality

Both consumers and businesses are moving towards the digital era. The digital zone has become the best destination for them to build relationships. In fact, technologies have transformed the lives of both laymen and CEOs.

But, which are the most disruptive technologies to transform the customer experience? The two most predominant names in the digital world are- Augmented Reality and Virtual Reality. Businesses have already embraced these technologies to build a highly innovative future. Nowadays, most enterprise solutions are integrated with AR/VR to ensure optimal capabilities.

A brief about AR/VR technologies

AR/VR provides users with the most enticing way of having complementary insights into real-time data. These technologies add efficiency to regular business activities. By leveraging AR/VR, you can modernize the collaboration and communication technique.

Augmented Reality creates a world resembling the real world. Using AR tools, you can see the overall environment and develop a digital space to switch between different information.

On the contrary, Virtual Reality plays a role in providing the best user experience, as it designs a virtual world for users.

How Virtual Reality will shape up different business sectors

Virtual Reality has already gained traction in the present gaming industry. It is really cool to put on a VR headset. But, VR has lots of use cases in the corporate world.

Several organizations have invested in VR apps to train staff working in the construction and real estate sectors. Businesses in these niches rely on VR to display the look of the finished environment.

VR is also useful for simulating the way of working in a risky environment using costly equipment. For instance, in your Safety Training video sessions, you can show a Virtual Reality Demo to minimize risks.

VR will also gain a strong position in the healthcare sector. It helps in treating patients with anxiety disorders, as it gives a clear concept of managing stress-inducing situations.

AR technologies and their future in business digitalization

Available in a range of patterns, the technology helps in transforming the real-life environment. The Marker-based AR (known as Image Recognition) relies on a visual marker (QR/2D) and a camera to give the ultimate result. However, the reader has to sense the marker.

You can use markerless AR to map directions, locate a nearby business, and some other location-oriented mobile apps. Another interesting trend is the projection-based AR that projects artificial light onto real surfaces.

Similarly, Superimposition-based AR helps in the full and partial replacement of the actual view of any object with its augmented view.

Augmented Reality will have several use cases in the near future. It is true that AR has shown its dominance primarily in the entertainment and gaming sector. However, its other industrial uses have outpaced different consumer products.

VR Intelligence published a report to reveal that more than 60% of AR organizations are dealing with industrial applications. On the contrary, only 36 to 37% are sticking to consumer products.

Mechanics, plumbers, welders, and several other professionals like to be hands-free while working in the factory. They like to use AR headsets with integrated sensors to identify pressure accumulation in wiring networks and pipes.

AR business users have opportunities to move holograms similar to physical objects.

As VR technology, AR has taken off the healthcare world. It will alert nurses and surgeons to risk hazards and risks. The swift adaptation of these technologies will increase the AR market share by almost 38%.

So, it is the right time to prepare your business for digitization by investing in AR/VR apps. Tech specialists have predicted a significant transformation in the corporate world using AR and VR.